High-Availability Booking and Content Platforms

Irish Ferries

Scalable CMS and booking platform architecture designed to handle seasonal demand peaks, complex booking integrations, and maintain operational reliability during critical trading periods.

12 months

Platform architect and delivery support

Technologies Used:

Optimizely

Services Provided:

Enterprise Architecture

⚡Performance Optimization

Implementation Governance

Commerce Architecture

$High-Availability Booking and Content Platforms$

The Challenge

Irish Ferries required digital platforms capable of handling high seasonal demand, booking complexity, and operational reliability.

Ensuring performance, resilience, and user experience during peak traffic periods presented significant technical challenges. The platform needed to support complex booking flows, integrate with reservation and payment systems, handle substantial traffic spikes during seasonal peaks, and maintain reliability during business-critical trading windows — all while delivering a seamless customer experience.

Our Solution

Supported platform architecture and delivery across CMS and booking-related integrations, focusing on performance, scalability, and operational robustness.

Designed and implemented architecture patterns to ensure the platform could handle peak demand without degradation. Worked closely with internal teams and vendors to optimize performance, establish resilience patterns, and ensure seamless integration with booking and operational systems.

Key activities included:

CMS and booking platform architecture design
Performance and scalability optimization
Integration architecture for booking and payment systems
High-availability and resilience patterns
Load testing and capacity planning
Platform monitoring and operational support design
Customer experience and conversion optimization
Seasonal peak readiness and contingency planning

Results & Impact

A reliable digital platform supporting peak demand, improved customer experience, and operational confidence.

Key outcomes:

Successfully handled seasonal traffic peaks without performance degradation
Robust booking platform supporting complex customer journeys
Improved customer experience and conversion rates
Reliable integration with reservation and payment systems
Reduced operational risk during critical trading periods
Scalable architecture supporting business growth
Strong platform monitoring and operational visibility
Enhanced confidence in platform reliability and performance

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