Retail Digital Transformation

Easons

Modern ecommerce and CMS architecture supporting retail growth, integrating digital commerce with legacy retail operations and improving customer experience across channels.

14 months

Architect and technical lead

Technologies Used:

Optimizely

Services Provided:

Platform Selection

Enterprise Architecture

Implementation Governance

Commerce Architecture

The Challenge

Easons required a modern digital platform to support ecommerce growth while integrating with existing retail operations.

Balancing legacy systems, ecommerce requirements, and customer experience improvements presented significant architectural complexity. The platform needed to serve both online and in-store customers while integrating with established retail inventory, fulfillment, and customer systems — all without disrupting ongoing business operations.

Our Solution

Provided architectural and technical leadership across CMS and ecommerce platforms, focusing on integration, scalability, and operational fit.

Designed and delivered a modernised digital platform architecture that balanced new ecommerce capabilities with existing retail infrastructure. Worked closely with internal teams and vendors to ensure the solution met both immediate business needs and long-term scalability requirements.

Key activities included:

Ecommerce and CMS platform architecture design
Integration architecture for retail and digital systems
Platform selection and vendor evaluation
Technical delivery oversight and governance
Legacy system integration and data migration strategy
Customer experience and performance optimization
Operational handover and capability transfer

Results & Impact

A modernised digital platform supporting online growth, improved customer experience, and better alignment between digital and retail operations.

Key outcomes:

Successfully launched modern ecommerce platform supporting business growth
Seamless integration with existing retail systems and operations
Improved customer experience across digital touchpoints
Scalable architecture supporting future expansion
Reduced operational complexity and technical debt
Enhanced digital and retail alignment
Built internal team capability for ongoing platform evolution

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