Global DXP, Commerce, and Martech Architecture

ConvaTec

Senior solution and enterprise architecture leadership across global digital platforms, supporting multi-market commerce and content operations under complex regulatory requirements.

18 months

Embedded senior architect

Technologies Used:

Optimizely

Microsoft

Salesforce

Aprimo

inRiver

OneTrust

Services Provided:

Enterprise Architecture

Platform Governance

Implementation Governance

Martech and Data Architecture

Global DXP, Commerce, and Martech Architecture

The Challenge

ConvaTec operates across multiple global markets with complex regulatory, content, and commercial requirements. The organisation was undertaking significant platform modernisation across digital experience, ecommerce, CRM, DAM, and PIM.

Fragmented platforms, inconsistent architectural patterns, and delivery risk across regions made it difficult to scale digital capabilities while maintaining governance and compliance.

Our Solution

Provided senior solution and enterprise architecture leadership across Optimizely DXP, commerce, CRM, DAM, PIM, and consent tooling.

Worked embedded with internal teams and vendors to define integration patterns, platform governance, and delivery standards across regions. Established architectural guardrails and technical design authority to ensure consistency across multi-vendor delivery teams.

Key activities included:

Enterprise architecture design for multi-platform digital ecosystem
Integration architecture across DXP, commerce, CRM, DAM, and PIM systems
Technical governance framework for global rollout
Vendor and system integrator oversight
Platform selection and evaluation support
Compliance and consent management architecture

Results & Impact

A coherent, scalable digital architecture supporting global rollout, improved delivery confidence, and a foundation for future commercial and data-driven initiatives.

Key outcomes:

Established enterprise-grade architectural patterns across all platforms
Reduced delivery risk through clear governance and technical standards
Enabled multi-market scalability with consistent integration approach
Improved platform integrity and long-term maintainability
Created foundation for future martech and commerce expansion

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