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Experienced across leading enterprise platforms

Solitude Consulting

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Experienced across leading enterprise platforms

Solitude Consulting

Blog Posts tagged "Marketing Automation" | Solitude Consulting

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Marketing Automation

Articles and insights related to marketing automation.

Showing 2 articles tagged "Marketing Automation"

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Martech

Marketing Automation Maturity: Moving Beyond Batch-and-Blast

Why most marketing automation implementations underdeliver, and what it takes to unlock sophisticated, trigger-based customer journeys. The gap between platform potential and typical utilisation represents both a challenge and an opportunity.

January 3, 2026

8 min

Microsoft Customer Insights - Journeys: Real-Time Marketing in the Dynamics 365 Ecosystem

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Experienced across leading enterprise platforms

Solitude Consulting

Microsoft

Dynamics 365

Microsoft Customer Insights - Journeys: Real-Time Marketing in the Dynamics 365 Ecosystem

Microsoft Customer Insights - Journeys represents a fundamental shift in how organizations approach marketing automation within the Microsoft ecosystem. Formerly known as Dynamics 365 Marketing, this platform has evolved from a traditional outbound marketing tool into a sophisticated real-time journey orchestration engine.

September 18, 2025

8 min