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Experienced across leading enterprise platforms

Solitude Consulting

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Experienced across leading enterprise platforms

Solitude Consulting

Blog Posts tagged "Customer Data Platform" | Solitude Consulting

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Customer Data Platform

Articles and insights related to customer data platform.

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Microsoft

Customer Data Platform

Microsoft Customer Insights - Data: Building Unified Customer Profiles at Enterprise Scale

In an era where customer experience defines competitive advantage, enterprise organizations face a fundamental challenge: their customer data is scattered across dozens of systems. Microsoft Customer Insights - Data emerges as a purpose-built Customer Data Platform designed to address this complexity at enterprise scale.

August 22, 2025

9 min

AI-Powered Personalisation: From Segments to Individuals at Scale

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Experienced across leading enterprise platforms

Solitude Consulting

Personalisation

AI-Powered Personalisation: From Segments to Individuals at Scale

The promise of personalisation has evolved dramatically. Today's AI-driven personalisation engines promise genuine one-to-one experiences at scale, adapting in real-time to individual behaviours, preferences, and context. Understanding what AI personalisation can genuinely deliver today is essential for executives making substantial technology investments.

July 11, 2025

9 min